The project begins with an extensive analysis of macro and micro trends, materials, and color palettes for the upcoming season. The trend research serves as the foundation for the entire design process.
A detailed target consumer profile was also developed—an elegant, culturally aware, and discerning woman between 25–55 years old. She moves confidently between cosmopolitan settings and nature escapes, invests in quality over quantity, and seeks timeless pieces with a subtle statement. Her wardrobe reflects her personality: sophisticated, functional, and emotionally connected to design.
The outcome is a five-piece fictional footwear collection that interprets these insights across diverse typologies. Each reflects versatility, sensitivity, and elevated design thinking.